THE LABEL

TimiAlaere the Label

TimiAlaere is a Made in Australia, Melbourne based womenswear label launched in 2012 by Timi Onduku-Pedley. The eclectic designs are inspired by cross-cultural references whilst incorporating beautiful and original prints of Cotton, Silk, Viscose, and Stretch Jersey fabrics. TimiAlaere showcases designs that are contemporary, simplistic, comfortable, with touches of sophistication, and at affordable price point.

 
The Alaere of the label refers to a 'woman of substance’ - the universal muse for the label. Women who are strong, independent, confident with liberated spirit. Women who embraced fashion trends but are not dictated by it. Timi draws inspiration from such Alaeres, combined with inspirations drawn from her every day Australian surrounds, from travels to diverse cultures around the globe and, from her African heritage, to create unique, fresh and timeless pieces which are distinctive of the TimiAlaere's aesthetic.

Be an Alaere with unique style.

Welcome.